Our funding encompasses a wide range of organizational advocacy efforts focused on mainstream and influential audiences to promote veganism. This includes supporting educational programs that underscore the benefits of a vegan lifestyle, culinary initiatives that demonstrate the diversity and appeal of vegan cuisine, and collaborations with restaurants to integrate plant-based options into their menus. Other good examples are events that draw in a non-vegan audience such as vegan food fairs. Additionally, we see great value in vegan educational campaigns aimed at schools and universities, implementing vegan-friendly menus within corporate settings, and partnering with healthcare professionals to highlight the health advantages of adopting a vegan diet. Through these varied initiatives, we aim to advance the understanding and acceptance of veganism across different sectors and communities.