This is certainly top of mind for us when we review grant applications. When we think of mainstream audiences we envision individuals who are not vegan and have limited knowledge about vegan diets (it’s not about vegans talking to vegans!). Engaging the mainstream is crucial because it opens the opportunity to introduce them to the many benefits of a plant-based lifestyle, and inspiring change on a larger scale that creates a ripple effect extending far beyond our immediate community. The more individuals we can influence to adopt a vegan diet, the greater the impact we can have for animals, the environment, and public health.

Engaging with influential audiences is another effective strategy for promoting vegan diets. These audiences may include celebrities, athletes, politicians, and other public figures who have a significant following and influence over their fans, followers, or constituents. By connecting with these individuals we can leverage their platform and amplify our message to a wider audience. Through open dialogue, sharing personal stories, and providing evidence-based information, we can help influencers understand the ethical, environmental, and health benefits of vegan diets, and motivate them to use their platforms to advocate for change and inspire their followers to make more compassionate choices.